Sports, Gaming, Media & Entertainment
Talent, rights and content deals for athletes, studios, platforms and leagues.
Overview
Our SGME offering combines sectoral knowledge, commercial pragmatism and deal execution strength. We advise athletes, talent, production houses, gaming startups, digital platforms, brand managers and venture capital funds on the full range of commercial, content, regulatory and transactional matters across the spectrum.
Specialisations
Talent & Brand Representation
We advise high-profile athletes, content creators, brand ambassadors and influencers on endorsement deals, talent agreements, licensing arrangements and digital content monetization. Our services include structuring IP usage rights, exclusivity terms, moral rights protections and revenue-sharing models with platforms and sponsors.
Sponsorship, Endorsement & Merchandising
We structure and negotiate celebrity and brand-driven sponsorship, endorsement, licensing and merchandising contracts. We help brands and agencies manage risk through clear deliverables, likeness and IP clauses, usage durations and termination triggers, particularly in high-visibility, high-risk engagements.
Sports Rights & League Structuring
We advise leagues, teams, federations and investors on organizing, commercializing and monetizing sports properties. This includes drafting league governance frameworks, franchise agreements, athlete contracts and event management agreements. We also advise on broadcasting, streaming and OTT rights, and handle regulatory matters involving sports authorities.
Media Rights & Content Licensing
We draft and negotiate domestic and international content licensing agreements, OTT syndication, distribution deals and production agreements. Our advisory covers content ownership, revenue splits, exclusive and non-exclusive terms, termination and rights reversions. We also advise on format protection and commissioning arrangements.
IP, Image & Content Rights
We advise clients on IP strategy including trademarks, copyrights, personality rights and licensing arrangements. This includes protection and commercialization of athlete IP, character rights, user-generated content, NFTs and digital collectibles. We also support enforcement in cases of misappropriation or piracy.
Production & Distribution Advisory
We represent producers, studios, OTT platforms and agencies on production structuring, content acquisition, rights clearances and post-production agreements. We draft and review agreements for actors, directors, scriptwriters, crew, music licensors and tech collaborators.
Who you work with
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Tell us what you are building or closing, and we will bring the right perspective to the first conversation.
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